UX RESEARCHER
hello there,
i'm adrielle.
For the past 8 years, I've been translating user behaviors, needs, and motivations into actionable insights that guide product decisions and create better user experiences.
I work across the full research spectrum from a single user interview to a company-wide research practice.
100+
sectors as a consultant
led research studies
20+
3
large organizations
Multiple
business metrics improved
Research only matters when it moves decisions.
+ 30%
more exam sales (variant vs. control) via an A/B test on a WhatsApp flow and directly shaping new features.
– Saúde iD
- 15%
cancellations (30.5% → 15.3%) through continuous discovery into the root causes of churn.
– Sky+ & DGO
- 26%
cart abandonment (48% → 22%) after a survey pinpointed friction in the payment and checkout flow.
– Sky+
2×
recurring customers (12.5% → 23%) by redesigning the post-purchase journey.
– Sky+